Lyon, France

Design: Celia Grandhomme
Location: France
Project Type: Produced
Client: My Karrot Jar
Product Launch Location: Saudi Arabia
Packaging Contents: Salad, Juice, Granola
Packaging Substrate / Materials: Plastic jar, Bottles
Printing Process: Sticker

My Karrot Jar offers fresh and funny salad jar delivery in Saudi Arabia. The design of this logo recalls fruit stickers and the freshness of the market. It is playful and evolutive thanks to the animal illustrations that invite kids to enjoy their meal. The typeface combination lends a garden-and-country spirit to the brand, with a friendly touch. The jar is transparent to show the freshness of the product.

The challenge was to make salads attractive and fun for children and workers. By creating animal illustrations and a playful brand identity for My Karrot jar, designer Celia Grandhomme built a strong and memorizable visual identity and packaging, that will help the brand grow with confidence and stand out from its competitors.