Xin Yuan – Mooncake Golden Series


Agency: Box Brand Design
Design Director: Joey Lo
Art Director: Yvonne Chung
Designer: Crystal Hu
Location: Hong Kong
Project Type: Produced
Product Launch Location: Asia
Packaging Contents: Mooncake
Packaging Substrate / Materials: Tin, Metal, & Foil
Printing Process: Emboss

With the bright moon and stars in the clear sky, the hanging lanterns brought out the theme atmosphere of the traditional Mid-Autumn Festival, and the lotus flowers and leaves drew with lines conveyed an exquisite and noble temperament. The irregular line patterns, like the paper-cut for window decoration, were used to distinguish different flavors, making the packaging fashionable with visual impact, expressing each other’s blessings to reunion by the beautiful scenery in front of the window.