Design: Aja Marie Johnson
Location: United States
Project Type: Concept
Packaging Contents: European Lager
Packaging Substrate / Materials: Aluminium

Design concept, presented as a mockup for a client. There is power in the past: it evokes trust and tradition, and stands the test of time. The goal was to reinvent the look of a (happy hour, drink after work) light lager, while maintaining a resemblance to something familiar.

What’s Unique?
Every different type of beer in the collection has a unique design.