Colocal Chocolates is an Indian origin bean-to-bar brand.
We worked closely with the founders to establish a visual identity that they wanted to put across through their walk-in chocolate factory. Their mood board reflected a French-inspired Pondicherry villa vibe of white walls contrasted with a bright-mustard yellow while being airy, light and lined up with lots of plants.
This language was what we kept consistent with the brand while choosing the primary colours – white and yellow as well as devising the information architecture on the packaging itself. We borrowed colours from flavours as a visual cue to the product while highlighting the importance of being a bean-to-bar chocolate that was handcrafted in India.