Ezra’s Enlightened Food Truck

Mariah Klueh

This food truck was designed for a senior graphic design class at Ball State University. The chosen restaurant was Ezra’s Enlightened Cafe, which is a dairy-free, processed sugar-free, GMO-free, and gluten-free cafe located in Indianapolis. Their mission is to “offer enlightened food, wellness products, and education to their customers, their community and the planet, serving awareness, happiness, vibrant health and culinary bliss; one beautiful person at a time.” So the concept for the design is enlightenment which means “freed from ignorance and misinformation” which can be achieved through meditation. The line illustrations with the offset shapes of color are intended to symbolize enlightenment and help create a free-feeling colorful design.