/Radic’è/

What makes us choose a product on a shelf? If we have to buy a new product, the label makes us choose, the colors, shapes and every graphic sign are essential to communicate the quality of the product in the best possible way.

Radic’è is a refined liquorice grappa with a particular flavor. To emphasize the quality of the grappa, a label on textured paper with red and black painted finishes. There are few graphic elements but crucial to immediately identify liquorice.