MILKY – The Hidden Secret

MILKY – The hidden secret of the Queen.

MILKY is a powder-to-milk-bath inspired by Catherine Parr, Queen consort of England that used to bath in milk and honey in the 15th century.
The main idea behind the branding and packaging design is to keep her „secret hidden“ – for that reason, I opted to emboss the typography in order to make it barely readable. The secret will only reveal itself once the milk-powder is poured into the bathtub water, then, and only then, it will reveal it´s true colors.

The modern twist is given by the minimalistic milk container and the wavy logo, reminding the abstract shapes that the (then colored) milk powder will create on the surface of the water.

Are you ready to reveal this secret?