Smiling Tree Madeleine

Hwa Sine Foods Company, since 1987, it’s a famous and fully experienced bakery OEM in Taiwan. With high skills and quality equipment, The Company decided to focus on baking “Baumkuchen” and launch its own brand named Smiling Tree. We made a big hit with the new Baumkuchen packaging design in 2020. Afterwards, the company keep developing on new products, and now a whole new Madeleine series is ready to come out of the oven and looking forward to being wrapped with design.

Influenced by the tradition that Chinese people often look up and wait for an auspicious date written on the calendar to send gifts. 
We made this drawer box design into a perpetual calendar to tell people that a date is just a number, every day is important as well as meaningful, so whether it is a lucky day as written or not, sending gifts is the thought that counts. Whenever doesn’t matter, you can mark any day as your special day.

Color scheme set for Smiling Tree bakery Madeleine Series, Pantone 489C and 876C. 489C coral pink is an extension color representing this series as well as matching the brand color.