GORSHOCHEK — INSTANT FOOD

Anna Kozlyaeva

Горшочек (which means “clay pot” in Russian) is a modern brand of healthy instant food

To convey this idea of naturalness and healthiness, a clay pot was taken as the main metaphor for the packaging. Such reference to Russian traditions helps to create an association with warmth, comfort and homemade food

The product line includes 3 types of products, which also refer to traditional Russian cuisine. The line includes soup, mashed potatoes and porridge. They all come in a variety of tastes.