Pistachio – Taksun

Hedayat Hadavi


In the new age we live in, the competition for sales, branding and more effective communication with the audience has reached its peak.

Most insight business letters provide a better opportunity to compete with differentiation, and trying to look better and ultimately sell quality products requires different designs.

One of the most effective factors of a brand’s superiority over other competitors can be the packaging that both looks attractive to the audience and properly displays the product capability and ultimately leads to more sales.

Since pistachio is one of the products of Iran and for the export of this product, packaging was needed, which in addition to being attractive to the audience, must be accompanied by Iranian culture and identity. Let’s get to the packaging, which in addition to high visual appeal, also expresses the identity of the country of manufacture of this product.

At the top and bottom of the design, the symbol of the Iranian tile with the color of the product, ie pistachio, is used, and also the Iranian girl is one of the Qajar princes, which is one of the symbols, culture and history of Iran. And since Iran is one of the producers of pistachios, coordination has been made in the field of product and packaging. On the left side of the vector image, a branch of a pistachio tree with its fruits symbolizes a crop tree, and the overall dark color of the packaging is used to distinguish the design and the back.

And on store shelves, there is a high degree of product selection that helps to sell more product in the end.