Tea is an aromatic beverage prepared by pouring hot or boiling water over cured or fresh leaves of Camellia sinensis, an evergreen shrub native to China and other East Asian countries. After water, it is the most widely consumed drink in the world. There are many different types of tea; some have a cooling, slightly bitter, and astringent flavour, while others have vastly different profiles that include sweet, nutty, floral, or grassy notes. Tea has a stimulating effect in humans primarily due to its caffeine content. The term herbal tea refers to drinks not made from Camellia sinensis. They are the infusions of fruit, leaves, or other plant parts, such as steeps of rosehip, chamomile, or rooibos.These may be called tisanes or herbal infusions to prevent confusion with “tea” made from the tea plant. Camellia sinensis plant is the most popular type from which they get wonderful teas. And the name of firm came from here. Which means: Camelli – as the most demanded and reliable.

Everything given to us by nature is a miracle: trees, flowers, plants, animals. Today many people are harming nayure: Burning it, polluting it, cutting it. Technology is evolving and tests are performed everywhere, and they harm nature for their experiment. It’s very difficult to combine two contradictory things, and it also became a real problem that needs to be solved.

Due to technology, we can see things that take a long time to see: like the opening of a flower. After long discussions we came to that announcer to combine innovation with nature. Thus, given that many things in nature are not available to us , we decided to get a design that will allow you to see one of the wonders of nature. Thanks to the innovation, we got an image that scans to see how the flower opens and from which we got the taste of tea. So we solved the problem by combining technology with nature



name: Camellia

service: brand concept, logotype,visual identity, packaging design

category: coffee & tea

country: Armenia

graphic designer: Hayk Harutyunyan

content writer: Bella Gevorgyan