Caio Costa


Wowly is a hamburger restaurant born in Fortaleza, Ceará state, whose main mission is to promote delicious and pleasurable experiences to each of its customers, either through its handmade burgers, or the excellent brand experience provided by the good service and the light and casual communication.

After an in-depth process and mapping of the brand essence with the client, we defined the main attributes that distinguish Wowly from other hamburger restaurants and reached the main goal of the project: to visually communicate through packaging the essence of a brand that, besides selling hamburgers, wants to provide unforgettable experiences and surprise its customers with every bite.

As a result of this process, a unique packaging pattern was developed to make the visual identity more fun and “out of the box”; communicating to the public the essence of a happy, casual, innovative brand that is different from the rest of the market.