Brand Concept.

“Mosi” believes experiences are made from everyday moments, so we focus on how tea can enhance each aspect of your day. Mosi Tea simplifies the tea drinking experience and elevates everyday moments. Our impactful big idea is “Roots” – Celebrating the origin of tea through packaging. We source the tea from all over the world, and we want to tell a story through our packaging. The main idea was to steer away from the stodgy, traditional tea approach, and bring bright yet muted colors to the packaging that gives a hint of the different flavors of our tea.
Each element holds a story behind its shapes and colors. The big idea was to create a scene where all of the elements come together in harmony.


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