EXPLICIT is a natural food brand that doesn’t hide its components and composition. Usually, the manufacturer places the information on the product on the back of the package. But this brand identity is built with the idea that products composition is the main object in the design. The profound neat typography is the first element that people see. Also in the corporate identity, there are photographs depicting the manufacture of the product. We show our customers how this food was produced. For example, on the package of explicit milk, there are a cow and environments like green grass and a clear sky, which surrounds the animal. When people see what has been done before the product is delivered to the store, their confidence in the brand increases. The arrangement of the photographs is similar to a structure of a molecule, which is showing us a chemical composition.
Explicit is about the honest manufacturers and natural products.