Unlike any other spirit, to drink mezcal is to taste the intuition of a mezcalero—its master and maker—and the raw combustion of place. We set out to capture both in our packaging brand and design for Mezcal Vago. Playing the ‘vago’ ourselves, we traveled from village to village to take in these intangible “ingredients,” and celebrate the story of every bottling in our designs.



Design: Abraham Lule

Photography: C129

Styling: Oscar Olivas

Copy: Corey Lewis

Head of Marketing: Chris Dunn

Mezcal Vago