Packs for Bean to Bar Chocolates by Miroh! Chocolate Makers

After creating the branding for Miroh! Chocolate Makers, we developed solutions for the packaging of chocolate bars, divided into three categories: Single Origin, Micro batches and National. The project brings central features of the brand’s value proposition: associating the Bean to Bar manufacturing process with a delicious mix of science and art, in which consumers are invited to expand their perception of the product’s universe.

Single Origin | Travel the world through a bar of chocolate
The core proposition of this category is sourcing single origin cocoa beans, from the best producing regions in the world, which, when processed by the chocolatier chef Ricardo Campos, offer a great universe of unique flavours and aromas. The original illustrations developed by Estúdio Siamo allude to the sensorial and mood of each producing region. Complementary stickers on the front and back tell the story of the producer and each cocoa, in addition to relevant data on the origin, production process and taste analysis.

Micro Batches
The Micro Batches category offers award-winning cocoa in super limited production, with unique features. The packaging design has additional data and refinement that reinforce the concept of a premium and limited product, such as the number of each batch and manual signature of the chocolatier.

National 
This line source some of the best Brazilian producers, know by their world-class quality cocoa. The illustrations present textures that talk to the corporate visual identity of Miroh! Chocolate Makers, working with colours and organic, fluid and joyful shapes. Its square shape was designed to protect the product and facilitate its display on the shelf.