Rani is the first producer of juice along with natural fruit chunks in Iran. Upgrading and improving Rani brand packaging with the Fruits Ninja concept started from 2020. This process was done with the cooperation of Aujan Holding team and the initial concept was provided to me by the customer.

The illustration of all fruits was designed based on the basic structure desired by the customer. The main target audience of this product is young people and teenagers, and the packaging should be quite exciting and impressive for them. The main advantage of this product is the presence of fruit chunks in the product and the audience knows this brand because of the presence of these chunks, so the packaging should be based on the presence of these slices and fruit chunks.

 

Alibani

Credits:

Main Concept: Aujan Group Holding (AGH)

Adaptation and design: Ali Banishoraka

Client:
Aujan Group Holding