Calm is the New Busy.
Slow down, take it Ezzzzy already. The EZZ brand manifesto is born out of a desire to bring a little peace and tranquility in the world and to swim in the opposite direction of energy-based vitality beverages that seem to push us to move even faster. These hemp infused, refreshing drinks are designed to relax mind, body and soul and clear our heads from all that stress.
Stretched across a range of satisfying flavours, our approach was to focus on the essence of what makes this brand ticks. It’s all about the brand of course with the EZZ name telling us everything we need to know about how we’re invited to ease into a new state of being. This inspired us to craft a fluid and totally laid-back logotype that sinks into the can, supported by a smooth colour gradation that drops from top to bottom. Alongside our ‘Calm is the New Busy’ communication baseline, our lazy setting-sun smiley, acts as a key-visual to help visualize the vibe we’re looking for.