Design: Quatre Mains
Location: Belgium
Project Type: Produced
Client: Kindoh
Product Launch Location: Global
Packaging Contents: Baby Bath and Care products
Packaging Substrate / Materials: Flagon, tube
Printing Process: Flexography, Screenprint

Our packaging design story for babies or should we say, ‘young mothers’, continues with ‘Mom e’, a range of natural baby skin care products, created for our client Kindoh. This is a design story grown from seed to pack that incapsulated brand creation, positioning and of course design.

The ‘Mom e’ name was inspired by the relationship between mother, child and the natural world, a harmony at the heart of this brand and its products. With a vision to provide only the kindest skin care for your baby, using only the most natural ingredients nature has to offer, this premium range caters to discerning young mothers looking for the best for their child.

With that mother / child relationship in mind we formulated a branding that reflected this connection but also the role nature has in bringing them together. This refined gold linework affirms the premium quality this brand offers. Displayed on a clean white background the branding is supported simply by pastel natural leaves and essential communication.

Purity and harmony is achieved by keeping things beautifully simple, why add more when you can say it with less.