Zapz Sticks

NUEX Creative

San Francisco, CA, USA

ZAPZ was developed as a bold, innovative brand in the energy market, offering rapid-absorbing caffeine pouches designed for on-the-go convenience. The goal was to position it as a game-changing alternative to traditional energy drinks, delivering a clean, flavorful, and high-impact boost in minutes.

The brand strategy focused on crafting a dynamic and energetic identity that stands out in a competitive space. Sleek, portable packaging, research-backed flavors, and a modern, no-nonsense appeal make ZAPZ instantly recognizable. Through strategic branding, cohesive retail assets, and immersive marketing, ZAPZ establishes itself as a leader in fast, effective energy solutions.