Knorr Quick Soup Twist

Orhan Irmak Tasarım, celebrating its 20th year in creative packaging design, has designed the Twist packaging for Knorr Quick Soup, a Unilever brand. In this new series of Knorr Quick Soup, we see a blend of two different flavors that we are not used to seeing together. The first variety consists of a mix of cheese and kimchi, while the second one combines chili and lime. This product concept was inspired by the #WeirdFoodCombos trend on TikTok, targeting a young audience that is open to new experiences!

The agency’s design director, Dr. Orhan Irmak, states, “We needed to capture the attention of a trend-haunter young audience that doesn’t want to miss out on innovations. That’s why we adopted a bold, high-contrast, and adventurous design language.” The tornado illustration, blended with colors symbolizing different flavors, perfectly reflects the desired adventurous spirit while also making a reference to the product name. Surprisingly well-matched ingredients appear to be floating around this tornado.

Established in 2004, Orhan Irmak Tasarım is the leading branding and packaging design agency in Turkey. To date, Orhan Irmak Tasarim has received nearly 100 awards in national and international design competitions on packaging design including Red dot, Pentawards, WorldStar and Design Turkey. The agency is a member of GLBA – Global Local Branding Alliance. In addition to its Istanbul office, GLBA also has offices in New York, Berlin, Shanghai, Moscow, Sao Paulo and Johannesburg.