After the successful launch of Ultra Compact cosmetics series in 2020 for women, Orhan Irmak Tasarım was asked to design the Ultra Compact for Men range. The series which includes hair, skin care and shaving products as well as body sprays, has hit the shelves internationally.
For the packaging design of Ultra Compact for Men, the agency created a modern minimalist architecture in dark grey shades in order to catch the attention of the male consumers as well as to differentiate from Ultra Compact woman range. A combination of matt and shiny finishes were used together with hot foil on the packages to highlight the premium positioning of the brand. Geometric lines with tone in tone layers on dark grey were used to achieve a simple yet dynamic look. The entire branding harmonizes with silver and vivid orange, the secondary color of the range.
For the body spray range, the same visual composition was used but with an expanded color palette. The main graphic element used in bold colors helps to reflect the fragrance notes.
Established in 2004, Orhan Irmak Tasarım is the leading branding and packaging design agency in Turkey. To date, Orhan Irmak Tasarim has received nearly 100 awards in national and international design competitions on packaging design including Red dot, Pentawards, WorldStar and Design Turkey. The agency is a member of GLBA – Global Local Branding Alliance. In addition to its Istanbul office, GLBA also has offices in New York, Berlin, Shanghai, Moscow, Sao Paulo and Johannesburg.