Lumi Noble Pet Care Packaging Design by Orhan Irmak Tasarim


Celebrating it’s 20th anniversary in creative packaging design, Orhan Irmak Tasarim was responsible for designing the brand architecture of the new pet care brand Lumi-Noble. The brand offers vegan certified and earth-friendly pet care products such as pet shampoos, conditioners, stain remover spray and cleansing pet wipes.

Within the scope of the project, logo and packaging architecture was designed together with the cat and dog illustrations, which compromise the main elements of the brand architecture. The logo is written in 2 lines so that it can be used large and eye-catchingly, especially on vertical packaging. The dog icon is integrated into the letter “o” of the logo to underline the target users.

Beige is chosen as the background color, which is the unifying element of the packaging architecture. The background color reflects the natural ingredients suitable for the sensitive skin of animals, while strengthening the premium positioning of the brand. “Hand drawn cat and dog illustrations prepared specifically for the brand aim to create an emotional bond between pet owners and the brand” says design director of the agency Dr. Orhan Irmak. Important products features such as the ingredients being hypoallergenic, microbiome-friendly and vegan-certified are highlighted with icon designs on packages.

Established in 2004, Orhan Irmak Tasarım is the leading branding and packaging design agency in Turkey. To date, Orhan Irmak Tasarim has received nearly 100 awards in national and international design competitions on packaging design including Red dot, Pentawards, WorldStar and Design Turkey. The agency is a member of GLBA – Global Local Branding Alliance. In addition to its Istanbul office, GLBA also has offices in New York, Berlin, Shanghai, Moscow, Sao Paulo and Johannesburg.