Ruby Rise Valley

The author’s project RUBY RISE by Firuz Kurbonzodski is about wine and three Tajik-Persian poets: Khayyam, Rumi, Jami. The name of the brand comes from various works in which poets often name the wine as a ruby, comparing it to the ruby sunrise.

The wine is a transparent ruby and the pitcher is a spring.
The vessel is a body, and the wine in it is a soul.
The fire of wine sparkles in the crystal bowl, 
This is the tears pouring from the blood of the grapes.

— Khayyam

The designer Firuz Kurbonzodski is from Dushanbe, the capital of Tajikistan. It is his duty to share the wealth of his culture and to inspire his compatriots and people around the world through the lens of design. He spent four years discussing the project, reading the works of Khayyam, Rumi and Jami, and finally the project was realized.

A man unfamiliar with the work of the great Tajik-Persian poets may not understand when he reads poems about wine, poems glorifying the “delights” of wine. Reading them, we involuntarily see our own reflection and our state of mind in them.

Tajik culture and the richness of the language are the main subjects in the project. Firuz invited Yulia Garanicheva, the artist from Ukraine, to work for the project. Within 6 months, portraits of poets were made. The portrait of each author belongs to the grape variety, and their thoughts accompany and reveal the taste and aroma of wine through words.

The wine is a transparent ruby and the pitcher is a spring,
The vessel is a body, and the wine in it is a soul…