Bad Fat Pussycat

People are always seeking a healthy life with healthy choices, but unfortunately, healthy food isn’t very tasty. Bad fat Pussycat has created a miracle by providing various recipes that were healthy yet tasty, and by adding the perfect amount of ingredients, their plates are tasteful yet very low in calories and fat. The brand’s concept inspired me give it more thought into what makes us hungry or satisfied; however, The guilt of eating fast food meals is always combined with the pleasure of the good taste, so how can we change the perception of healthy food once and for all? Started with creating a mascot that gives the impression of good taste and real satisfaction. Watching a fat cat tells you how happy and well fed it is, and if the good taste equals guilt, then this cat should be a reckless and naughty cat.

The concept behind the choice of the typography style was based on creating a delicious and satisfying look and feel; that can be easily applied to a fast food chain, and that led to the healthy colors. The appetising colours green, yellow, and red indicate healthiness & freshness, they helped transform the identity into a healthy food chain with the fun factor of the fast food chains.