Fish’s Tale is a collaborative beer between Dude Brewing, Narcose and Juan Caloto, Brazilian microbreweries. The art is inspired by the concept of the three brands. The project outlines with the development of concept, nomenclature, illustration and packaging.

Naming and Illustration

One of the beers involved in the project, Narcose, works with beach and sea concepts. The idea of ​​the name Fish’s Tale is to play with the expression “fisherman’s story” in Brazil, something similar to a fish story. Since beer goes through some very different processes, hard to believe. Both were aged in pink jequitibá and French oak barrels, which previously underwent a hydration of cachaça

Package Design

The packaging can be opened like a book and “tell” the story of the two beer bottles inside.

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