NCBC reached out to us for a full re-brand for the 10-year-old brewery. We obliged with big time illustration and larger than life rock n’ roll personality injection. Now, we function as their brand agency, continuing to work together for the long haul.
10 years is a long time. The Neshaminy Creek Brewing Company re-brand was going to take a lot of research, insights, strategy and last of all – damn good design and creativity. The previous brand leaned on a mix of Bucks County, Pennsylvania cultural references stacked on top of the ownerships deep roots in the punk rock scenes of the Northeast. When we were tasked with the re-fresh, we knew we had to pay homage to where they had been but bring them into the future at the same time. Make it a little more polished, a little more mature – but don’t let em’ forget where you come from. We developed a vastly responsive brand package and graphics kit with an updated main script word mark and a plethora of badges, pieces and parts to keep the core brand main stage.
Creative Director: Josh Sullivan
Account: JuliRose Sullivan
Art Director: Bryan Elliott
Illustration: Gus Magalhaes
Design: Corey Reifinger
Photography: Geoff Ridenour