Roots of Quality Foods Apricot Kernel drink


The idea behind the brand comes from the founder’s mother, who often wakes up early to grind apricot kernels into a pulp before adding water and sugar to brew some delicious apricot kernels tea, giving the entire family a happy and nutritious breakfast time. We think that it would be a wonderful thing if we could bring such happiness to every family, and from this, Roots of Quality Foods Apricot Kernel drink was born.

The visual design of the packaging utilizes the transformation of characters to create the appearance of apricot kernels.

Apricot kernels are the seeds of the apricot tree and are also a very representative and classic ingredient in the Chinese diet. However, they are often mistaken for the same plant as the American almond. Therefore, we hope to use apricots to show everyone the appearance of traditional Chinese apricot kernels, and allow everyone to relive this forgotten precious ingredient.

While striving for a better life, we must also remember to cherish our planet. The Roots of Quality Foods focuses on creating eco-friendly packaging. We retained most of the original coloring from the pulp used in our paper packaging to reduce the use of printing ink. Besides, most of the paper packaging is made from wood pulp that has obtained FSC (Forest Stewardship Council) certified recycled wood, as opposed to pulp that is harvested from old-growth (virgin) forests, which effectively reduces carbon dioxide emissions by 28%.