Sergoz is a fruit soda brand, it produces fruit sodas. The name Sergoz is formed by the combination of 2 words, Serra (Proper name) and Gazoz (soda in Turkish), Serra + Gazoz = Sergoz.
The colors are used to give information about the taste of the soda. Red and similar colors are used for flavors such as strawberry and watermelon, and yellow and green colors represent sour tastes. Blue and dark blue colors represent tropical fruits such as blueberries.
Additionally, pixelization was used in the visual elements to highlight the acid quality. The elements you see in the designs are all made by distorting the word Sergoz.