15th Century Coffee

15th Century Coffee it’s a young African coffee company. The owner has a passion to collect every kind of old machine. This passion became our inspiration for this project, naming, logotype and packaging were inspired by typography press machines, that appear in the fifteen century.

We define brand attributes as joyful, disruptive, and mature. In line with the concepts, the packaging has vibrant and cheerful colors, bringing joviality, innovation and differentiation from the brand’s other competitors. The bottom of the packaging brings iconographies and texts that refer to the world of coffee, and together with firm typography, highlighting the packaging on the shelves of the markets.