Campestral

THE CHALLENGE
Campestral is a rum with origins in Puerto Rico but is produced and elaborated by F&W Company LLC in Florida, United States. This drink has two flavors, Coconut and Spiced.

THE SOLUTION
The name Campestral refers to the area where one of the partners of F&W Company was born. For this reason, the place will be recreated with an illustration to bring identity to the drink.

ILLUSTRATION
First sketches were made by hand and then digitized to give identity to the brand.

LOGO DESIGN
For this project it was decided to design a typographic logo that matches the created visual style. Two color palettes were then created to differentiate the flavors.

LABEL DESIGN
At this stage, a label design was developed that conveys quality, exclusivity and an autochthonous product.

CREDITS
Client: F&W Company LLC
Location: USA / Puerto Rico
Industry: Beverage Rum
Graphic design and project management: Mariano Zanotti
Research, analysis and strategy: Alejandra Nucci
Illustrations: Daiana Svancara
3D modeling: Janderson Oliveira

DELIVERABLES
Brand strategy
Brand positioning
Visual identity design
Label design