TM HEALTH – Non-carbonated tonic drinks

Evgeniy Kozlov

Non-carbonated tonic drinks of TM “HEALTH” are prepared according to the original taste recipe compiled by the company’s own technologists. The design of drinks reflects the designer’s philosophy – an elegant approach to creating truly timeless products. The approach was based on ten principles.

The design should be: innovative, functional, aesthetic, understandable, unpretentious, honest, durable, thought out to the smallest detail, environmentally friendly, clean in its execution. The result is a design that combines two core values: traditional craftsmanship and pure aesthetics.

Position the brand as young, bold and with organic ingredients that distinguish it from its competitors. The bottle and label of the product should be light, airy, but at the same time emphasize its status in its segment.