My approach to the designs for Sage chocolate bars was to take an aspect of the product, or its history, and use that as the basis for the design. I wanted each chocolate bar to tell a story, and evoke a feeling, always igniting a curiosity within the consumer. That is why I have used analog pictures from every farmer who became part of the production, and its landscape.
The usage of analog pictures had the aim to convey the imperfection of organic products, it brings a natural touch.