In the Taiwanese and most Asian cultures, unlike American or Europeans, it’s uncommon to eat cold cuts ( salami, prosciutto).

So Dr. Dry Aged tasks us to figure out how to accomplish this. Our approach was to make it more accessible by designing small and accessible packaging so people can grab and go. Additionally, the illustration on the packaging is indicating clearly what type of meat is inside the packaging. Since the market isn’t that familiar with this product yet. The illustration style is inspired by the traditional print method, we wanted to capture the craftsmanship that went into the making of the meats and give it a handmade feel.