Honey Medovoye Grafstvo

Branding and label design for Medovoye Grafstvo, a young player on the packaged honey market in Russia. So far, the Medovoye Grafstvo line consists of three flavors: mountain honey, meadow honey, and airy honey.

The challenge was to brand the company and create a visual identity for the new product line. To highlight the natural flavors and set the product line apart from the competition, I focused on color, graphics, and print solutions. Textured paper with a beige hue provides a pleasant tactile sensation, and the play of light evokes images of warm summer sunsets, when it is pleasant to have a cup of tea with such sweets.