Sydney NSW, Australia

Rebranding a craft distillery with pride in its location.

Kangaroo Island is famed for its natural beauty and unique ecosystem, inspiring the distillers at KIS to craft its spirits using local ingredients. They needed the ability to have a consistent visual language whilst flexing with the season’s botanicals.

Kangaroo Island Spirits are Australia’s first dedicated gin distillery with a strong reputation for producing award-winning craft spirits, with their gins being named consistently in the top five in the world. Our redesign needed to bring together the eclectic portfolio of spirit types, liquid flavours and profiles and enable the brand to establish the Kangaroo Island Spirits name with a wider global audience. It needed to stand proud and confident against an ever-growing competitive craft spirit portfolio.

We wanted to make Kangaroo Island Spirits synonymous with its unique island home leveraging the wildness and rich diversity of the island. It needed to capture the individual stories of the spirits, and how they are made to imbue the brand’s provenance and deep relationship with this unique island and its land.

As well as designing the packaging we defined the strategy and brand story, ensuring the owners of the business could understand and project a consistent tonality across their brand internally and externally into their communications platforms.