The client came with the task of developing a series of designs for coffee drip bags for a chain of coffee shops.

Since the network is called “Binoculars”, a fairly simple solution was proposed: draw different types of binoculars and tie them to different categories and professions who like to drink coffee. For example, theater binoculars became creative, marine binoculars became tourist binoculars, night vision binoculars became a night club lover. Visually, the concept is inspired by the graphics of the 1930s and 1960s. Freedom, creativity, hippies, California, US media caricatures and early Disney cartoons. These were the main components of moodboards, which were agreed with the client before starting work.

Bright colors, cheerful copywriting and a simple visual series make this project a full complement and an independent new product for the chain of Binoculars coffee shops.