Greggs Christmas

Although one of the nation’s most popular high street retailers, Greggs is not always seen as a go-to destination at Christmas time.

The run-up to Christmas can be a busy and stressful period. With so much to do and organise normal routines get left to one side leaving people in need of a quick and easy solution for getting something delicious to eat or drink, either for themselves or to share with others.

Greggs can act as a real problem solver at Christmas. From refreshing tired shoppers to taking care of sore party heads, and providing last-minute tasty little gifts, Greggs gives customers what they really want.

Building on the distinctive blue look from the previous year, we collaborated with Illustrator Jan Bielecki to create a stylised backdrop of ‘real world’ cityscapes. We then used playful language and bright festive type to showcase Greggs as an invaluable Yuletide solution. The finished suite was accompanied by a fully integrated campaign, spanning point of sale, packaging and OOH and digital platforms.