Tiger Beer – When Two Giants Meet

Janath Gamage

Publicis Groupe Singapore

On the 90th year, Tiger Beer shared its can with a lion.

You can’t think of Tiger Beer without Singapore. And you can’t imagine Singapore without Tiger Beer. Their history has been interlaced for almost a century.

To celebrate their 90th anniversary, Tiger Beer shared its most valuable asset with Singapore’s iconic Merlion.

The epic encounter was brought to life in a limited-edition packaging design beautifully crafted by Singaporean illustrator Erikartoon.


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Janath Gamage

Publicis Groupe Singapore
Chief Creative Officer, Southeast Asia: Ajay Vikram
Executive Creative Director: Joaquim Laurel
Creative Director: Henrique Zirpoli
Creative Director: Ivan Loos
Associate Creative Director: Rudy Zulkifly
Senior Art Director: Janath Gamage
Illustrator: Erika Tay Qi Yin
Tiger Beer Singapore