«Blanc – Bleu» is a drinking water brand produced in Uzbekistan, sold in Russia and planned to be further exported to Europe. Therefore the target audience is wide, multinational and multiconfessional.

The name means «white-blue» and reflects integration of two worlds of purity – water and light.

Light usually comes through a door or a window. We were surprised to learn that in temples, cathedrals and mosques they have a very similar arch shape. So we took this shape as a basis for the label. By doing so we united the purity of water with the purity of thoughts.

When light comes through water we can see the rays and evaluate the purity. So we added vertical riffles reminding light rays to the upper part of the bottle.

Thus we created an ultimately laconic yet meaningful design conveying purity to people of all nations and confessions.

To convey light and purity a minimum of design elements with a strong meaning was used.

The brand is presented in two positions: still water and sparkling water. For both of them we used a glass bottle with vertical riffles reminding light rays and a paper label placed in an arch window form. To differentiate still water from sparkling the labels are colored white and bleu thus making another link with the brand name.

The matte texture pf the label makes the visible contrast to the shiny riffles reflecting light. The metallic lid together with the subtle touch of silver on the label add a little shimmer, just like the specks of light on the water.

The reach perfection the design process started from hand sketches on paper and continued in 3D models printed and tested in real size.