Introducing Conflit d’usage Beer – A fresh, organic, unfiltered lager brewed in collaboration between Nomades du Parc and Chelsea & Co. Our mandate was to create a packaging design system that would highlight Gatineau Park and the conflict of use between cyclists and cars in the Park. Conflict of use; an affectionate nod to the harmonious cohabitation between users of the Gatineau Park. This is nothing less than the first beer produced in Chelsea from hop to can.

With this concept in mind, we developed a playful and abstract design to raise awareness with humor, as well as to create a thirst-quenching beer perfect for consumption at Nomades du Parc.