7 Colli is an artisan amaro with a consolidated history and a substantial public of admirers in its production area.
The manufacturer asked us to take care of the restyling of the entire packaging to facilitate the distribution expansion plans. We have chosen a cylindrical bottle with clear lines, with an elegant and modern shape. Then we designed a strong label, with a deep black background and the texts printed in glossy paint and gold foil shades. Slightly off-centre we have inserted a huge 7 – hot foil stamped in three different colors depending on the taste of the amaro – which delimits and gives light to the entire label. On the opposite side, an irregular diagonal cut completes the albel’s shape and defines the “cut” with the past that the new design aims to convey.