JUZTDRINK Hangover Relief Herbal Essence Refreshment

JUZTLAB is a Shanghai-based health and wellness brand focusing on functional products. JUZTLAB hope to take steps beyond the conventional understanding of Chinese traditional herbs, by making adaptogen-powered, plant-based functional products for people’s everyday wellness. In doing so, they firmly believe their consumers will see maximized health benefits.

Their first product JUZT DRINK Herbal Hangover Candy jointly developed by JUZTLAB and Zhejiang University. Their target customers of this hangover product are young people in Generation Z. We use space/functional/fashion limited editions as design keywords. Inspired by aerospace vacuum products, the outer packaging bag is presented in the form of vacuum. Match it with neon-colored plastic straps and stickers, which is similar to the limited edition shoes of many trendy brands. For the design of the metal box inside, we use the visual elements of scanning and loading the image of the brand IP,  to guide consumers to notice this new brand.

For this packaging design, we hope that it is not only used as product packaging, but also has the function of fashion matching to convey the characteristics of trendy, youthful and fun. It can be found in the everyday scene of a young audience that requires well-groomed drinking, such as bars, music festivals, camping, and more.

Designed By Thisisthat Studio

Photographer: 10 Studio