JUZTLAB ✖️ RUSSELL Beer

JUZTLAB is a Shanghai-based health and wellness brand focusing on functional products. JUZTLAB hope to take steps beyond the conventional understanding of Chinese traditional herbs, by making adaptogen-powered, plant-based functional products for people’s everyday wellness. In doing so, they firmly believe their consumers will see maximized health benefits.

Their first product JUZT DRINK Herbal Hangover Candy jointly developed by JUZTLAB and Zhejiang University. This time, JUZTLAB and the Canadian beer brand RUSSELL jointly launched four craft beers with different flavors. We match the taste with the inner color, and combine the game Truth or Dare with bottle label design.

The bottle label is in the form of double-layer folding, and combines the packaging elements of the JUZT series products (tie/fluorescent color/silver texture) to make it more in line with the aesthetic taste of the current young audience. Before the drinking game, you can choose truth or dare. After the game is over, tear off the silver layer on the surface, and the corresponding game punishment will be inside.