Paulo Laureano – Rebranding

Paulo Laureano defines himself as a minimalist winemaker, for whom producing wine is a passion, as well as unveiling its aromas and flavours, along with evaluating and optimizing the reason for its identity and personality, and finally promoting it as a true source of pleasure. Its only focus on Portuguese grape varieties, reflects his nature and way of life, viewing wine as a factor of culture and civilization. The goal was to bring the wine´s image closer to the positioning of the winemaker, and that is why the labels are minimalist, with simpler and more stylized graphic elements, inspired by the lines of the vineyards. In one of the labels, we highlighted the most striking visual characteristic of Paulo Laureano: his mustache.