SAUV is a canned wine company that emerged to transform and modernize the wine consumption experience. The company’s goal is to make the experience more unpretentious, modern & practical and reach a younger audience.
The project consisted of re-designing the labels, considering the brand’s essence and pre-established visual identity.
We developed a system of vibrant colors, patterns and illustrations that relate to the flavors. The illustrations present scenes and actions that are part of the daily life of the consumer public, generating greater identification and connection. The style seeks to follow and harmonize with the format of the brand.