MAISON D'IDÉE Prague

V Chotejne 765/15, 102 00 Prague Hostivar, Czech Republic

Packaging design of teas to boost your immunity

Our brief was to create a packaging design that seamlessly connects to the brand’s existing product ranges, but at the same time manages to stand out as a standalone line on the shelf.

For this packaging, we focused on highlighting all the ingredients. The design itself is built around a central, solid shield that is the main vehicle for the packaging composition. To highlight certain information we chose a metallic gold colour. The shine of selective gold elements adds elegance to our packaging and makes it all the more appealing to the consumer’s eye when shopping.