Choco Carve

Choco Carve is a premium chocolate which aims at promoting Kashmiri Walnut Wood Carving Art. This would help in spreading awareness about the art and thus help increase the sales of the artifacts and save the art from extinction. The chocolates of Choco Carve will provide additional income to the artisans.

The packaging aims at building and retaining the curiousity towards the product and Kashmiri walnut wood carving. It is designed such that the carving of the chocolate is highlighted and at the same time gives it a premium look and feel. The carved chocolate on the front of the packaging resembles carved wood which is continued below in the form of line art. The part for peeling on the side is designed using elements like chisel and a motif in a way that it feels like one is carving out the chocolate. The back contains all the essential information along with a small description of Kashmiri Walnut Wood Craving. The inner wrapping paper has elements which depict Kashmiri Walnut Wood Carve as well as chocolate and is purposefully kept translucent which again would increase the curiosity as it reveals the product but not fully.

Choco Crave is not just another chocolate but and experience in itself. Right from buying to having the last piece of chocolate. An experience of Indian culture, an experience to feel and an experience to share.