FISHPOP

‘SUNHAESUSAN’ is a brand that introduces carefully selected seafood and seafood snacks to many customers through ‘Badasori’, a luxury seafood brand in the clean area of the southern coast.

We expressed ‘FishPop’ in a witty way through the lettering and illustration of Fish Pop’s products with the concept of a treasure sunk in the deep sea.

We wanted to express the original refreshing feeling and the sweetness of honey butter, and it was designed in consideration of the future family look through various variations of characters.