ISAK Fragrance

Isak is a fragrance house dedicated to the creation of unrivalled niche Indian artisanal fragrances of rare notes and blends, their scents are remnants of cultural heritage, handed down by generations in shared memories and dedication to skill. The name ISAK is a hindi language word derived from ‘ISHQ’ meaning love, pronounced as /IS(e)K/ and largely used in the heartland. Life & Half created an elegant logotype & an ornate symbol that captures details of perfume making and Isak’s legacy in a seal. The packaging features a bold splash of the seal highlighting the smaller parts of it. With Isak, fragrance is emotional yet immaculate, the design & packaging had to be beautifully minimal and yet expressive when needed.